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Data Story

The Tagline Room

A corkboard of promises: taglines and overviews magnetize into mood and theme.

filmimdbtmdbtextmarketingthemes
Dataset scope
6944
films
1914–2024
years
3314
taglines present
45
languages
Not every title has a tagline, but overviews and plot summaries keep the room pinned with text.
Loading the tagline room
Hypothesis

Certain emotional promises cluster into repeatable themes that correlate with audience attention (popularity) more than ratings.

Question: Does marketing language (tagline/overview tone) correlate with reception?

Method: Cluster by repeated keywords and approximate mood from text; compare popularity/rating patterns across clusters.

Prediction: A few theme clusters repeatedly outperform in popularity.

Test: Compare cluster distributions and inspect outliers.

Narrative Arc
Act I

Index cards pin down the promise — short, loud, and intentional.

Act II

Magnets pull repeated themes into clusters; mood tints the paper.

Act III

The room reveals which promises get applause and which fade.

Datasets
  • tmdb.movies
  • imdb.films
  • 15_tagline_room.json
Limitations
  • Taglines are short; mood scoring is only a proxy.
  • Text coverage varies by year and region.
  • Popularity is time-skewed; older films can be undercounted.
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